Know Your Stakeholders
Design Elements
List Your Event Features
The 5 Senses Experience Challenge
Events Nature vs Events Venue & Layout Design

Project Management Principles
The Five W“s
Event Anatomy and Tools
The Event‘s Logistics
Outline Your Event‘s SWOT
Stick to the Objective in the PLC

The Event Budget
Budget management
Raising Cash
Pricing Models
Price vs. Quality

Who are the Event Stakeholders?
An Event is not a One-Off

Events Marketing
The Five P‘s of Event Marketing
ROI & ROO from Your Event Marketing

Technology Trends
Increased Security vs. Feasibility
Going Green – Sustainability will become essential
Time to start vs. Time to quit
Events Generation Mix
What next? The future of events and event management